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Meet Lou

I have chosen my profession because offering this support, guidance and knowledge gives me such an amazing purpose. I’ve been in the trenches and come out the other side, now completely happy in my own skin - empowering others in their own individual battle has become my passion.

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Meet Lou

It feels my life purpose was to become a holistic fertility specialist, but man, did I find that out the hard way.


Yes, it’s early to be talking about the six-year fertility battle that changed my career—which included accounting at the world’s most famous strip club and a national development manager role—as much as it changed me. But it’s the reason I do what I do, and why it’s much more than a job.  


It’s my passion to support women’s mindset and mental health through the journey of infertility. Since 2019, as a qualified Hypnotherapist and practitioner of NLP &Time Line Therapy, I’ve worked with hundreds of women globally to remove psychological blocks preventing them conceiving.


t’s my role to transform my clients’ mindset to get them to a place where they truly believe they will become a mum when the time is right—and to accept sometimes we can’t control over how that looks. To look at what programming is creating the story they tell themselves. To support them to create a new empowering story about their fertility journey. To have them realise you can find joy on that journey.  

I’m open about my story because it lets women feel comfortable sharing their own, and shows they’re not alone and there is life on the other side of infertility.  


The short version is my external achievements—Dr of advanced studies in psychology (HD) business degree, extensive travel, confidence which saw me talk my way into Peru without a passport—meant nothing when my husband and I wanted kids. I was 31. Until I was 37, we did every reproductive and fertility treatment you can think of.  


In 2017 my specialist told me to take six months off. The mental and physical stress had led to coeliac disease, adrenal fatigue, depression. Seeing coaches and hypnotherapists, I uncovered so much about what was behind my lack of self-worth that manifested as infertility: unresolved guilt and fear around growing up with a beautiful brother with a major disability. I stripped back the layers and started to heal.


Since 2018, we’ve had two sons and a daughter. Three babies and the realisation our minds and bodies are completely linked led to me also birth my business.  

One in six women globally struggle to conceive. My goal is to make an impact on those rates and help women really take control of their fertility journey.

What is NLP?
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NLP + Time Line Therapy®

Neuro-Linguistic Programming, or NLP focuses on the mind, using this method I provide practical ways to help change the way that you think, view your past events, and how you approach your life. Neuro-Linguistic Programming helps you to take control of your mind, and therefore your life.

When applied to fertility, NLP uses a mind and body connection to heal the cause of stress and anxiety. Whilst fertility treatment is physically exhausting, what is going on in the mind can be more debilitating and therefore treating the mind is just as important as treating your body when trying to conceive.

Working together, we look to repair the reproductive system at a cellular level. Long term stress, anxiety, unexpressed or overexpressed emotions and unhelpful beliefs affect the nerve cells that send messages to all parts of the body, this in turn increases the stress hormone Cortisol. High levels of Cortisol lead to immune, digestive and reproductive suppression. It essentially creates a hormone imbalance within your body - when your hormones aren’t balanced, your fertility is compromised. 

Our past life events and experiences are what create our internal programming, and this is what is responsible for our outward expressions of emotions. Our negative beliefs and emotions such as fear, anxiety and sadness prevent us from reaching our maximum potential. Time Line Therapy® is an advanced form of NLP therapy. The technique works with the unconscious mind to release you from negative emotions to transform your internal programming. It brings life long results that can be achieved in a short period of time. 

Using these techniques we will work together to rewire your brain and transform your mind to create a new, more positive belief system which will propel you into a fuller and more enriching life. 

“It takes a huge effort to free yourself from memory, but when you succeed, you start to realise you are capable of far more than you imagined”

- Paulo Coehlo

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